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Vellaro is a headless e-commerce engine: you use our APIs as the backend and freely build your own storefront, mobile app, or integrations. Catalog, search, cart, checkout, payments, orders, accounts, content — everything is exposed via REST, on the same infrastructure that powers the official storefronts.

Build a storefront

A complete web frontend with the Storefront API (publishable key).

Build a mobile app

iOS/Android/Flutter on the same API, with the publishable key.

Manage the store via API

Catalog, orders, customers, and more with the Admin API (staff token).

AI & MCP

Connect Vellaro to AI engines as a connector (MCP) — conversational commerce.

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Two API surfaces

The publishable key cannot touch the /admin/* endpoints: even if it leaked, it stays limited to the store’s storefront data.

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Next steps

1

Get a key

The store manager provides you with the publishable key (cx_pk_live_...). For the Admin API you need a staff account with the appropriate permissions.
2

First call

Follow the Quickstart and read the catalog in 30 seconds.
3

Build

Pick a guide and use the API Reference generated from the live OpenAPI schema.